Brush Addict

Brush Addict is an independent beauty brand created for lovers of make-up worldwide. Brush Addict are proud to create products with a professional level of performance, which are also vegan and cruelty-free.

SOCIAL STRATEGY & BRAND GUIDELINES

Anima Vinci

Laurelle London

Brush Addict has had a complete Social Media transformation in terms of strategy, content, messaging and branding. This social media transformation aimed to embed a strategy to boost brand awareness, engagement and website visits. Clear and concise social brand guidelines allowed consistency throughout all content and messaging sent out from the brand.

LOUEM completely transformed Brush Addicts' Instagram presence and TikTok page. We ensured that the tone of voice that Brush Addict represented was translated across all content and communication with followers and its social space. Community and Influencer management helped Brush Addict with its brand exposure and growth.

MANAGEMENT (SMM)

The overall visual impression Brush Addict now presents is clean, bright, eye-catching and informative. Showcasing the beautiful product range with a content pillar strategy has helped entertain, educate and inspire users and create unique and personal content across all platforms.

SOCIAL FEED REPRESENTING THE BRAND

LOUEM created all social media content for Brush Addict, including the brand e-commerce photography for the upgrade of their website relaunch. LOUEM crafted a mixture of styles of content, including stop motion, reel content and high-quality photography.