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JANET REGAR
Janet Regar is an iconic name in Lingerie and Luxury brands. Janet Regar's first collection launched in 1967, where she identified the need for beautiful lingerie featuring lace and silk so that all women would feel empowered and most confident when undressed. In 2022, Janet Regar launched its first fragrance line featuring a perfume, reed diffuser, scent disc and candle.
CONTENT CREATION
Anima Vinci
Laurelle London
LOUEM created the creative concept and executed a photo shoot to launch Janet Regar's new fragrance line. LOUEM handled the brand's concept, location scouting, shoot day, and image execution.
The brand wanted to achieve a soft and creamy day look across the images, as well as a sexy and sultry evening feel, achieved through a location-based lifestyle shoot and a studio-based shoot.
LUXURY FOR EVERYONE.
LOCATION SHOOTING
Janet Regar approached LOUEM to help them produce their launch campaign. We worked with Janet Regar to develop the perfect concept that would combine the already existing lingerie line and the new fragrance line. LOUEM scouted the location and model and delivered the final images to Janet Regar.
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